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Tribune Company's influence spans the country. From Los Angeles to New York, and Miami connecting consumers to Tribune brands every day. Over half of our over 15 million readers are registered users--providing you with a very loyal audience for your advertising message.
Across our network*, our audience--affluent, educated and tech-savvy- has purchasing power. They're the consumers you're looking to reach.
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GENDER |
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AGE |
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Male |
57% |
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18-34 |
19% |
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Female |
43% |
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18-49 |
58% |
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25-54 |
67% |
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HOUSEHOLD INCOME |
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$75K+ |
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53% |
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$100K+ |
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31% |
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$150K+ |
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12% |
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*Average HHI: |
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$87,285 |
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EDUCATION/PROFESSION |
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College/PostGrad |
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54% |
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Professional/Managerial |
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35% |
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ONLINE-SAVVY* |
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Broadband Access |
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91% |
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Watched Streaming Video/Audio |
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60% |
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Visited a Blog |
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35% |
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3x more likely to read RSS feeds |
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(Index: 301) |
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Have made an Online Purchase |
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70% |
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*Tribune Interactive Network includes Web sites in: Los Angeles, Chicago, New York, Orlando, Baltimore, Miami/Ft. Lauderdale & Hartford
Source: Nielsen//NetRatings, January 2007 and *@Plan, Spring 2007 Release |
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Tribune Interactive delivers significant
incremental reach when combined with our newspaper print component.
In fact, our top properties in Los Angeles,
Chicago and New York extend your reach, amongst A18-34, online
by 46 %*
* NOTE: Sunday newspaper reach = "read one or more issues in past month (four weeks) "
Web site reach = "visited one or more times in past month "
Base: 7,430,900 adults 18-34 in the Los Angeles, Chicago and
New York Metropolitan Areas
Sample: 961 adults 18-34 in the Los Angeles, Chicago and New
York Metropolitan Areas
Source: The Media Audit, August 2006 - January 2007
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