Reader Profile Note:To download PDF files, you will need Acrobat Reader. If you do not have it, click on the icon to download it.   Profile Men Women Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55+ 46% 54% 18% 25% 27% 19% 10%   Consumer Behavior | Media Resource To view the entire reader profile (including behavior and media resource), click here and download the PDF.