Admails are e-blasts, which are deployed to Tribune users, to advertise a client’s product/service. An HTML and TEXT version is deployed with every admail and delivered to each user based on their registration preference.
HTML Version: Formatted Imagery and Copy
Dimensions:
Overall width must not exceed 600 pixels. No height requirements.
File Size Limit:
Total sum of images must not exceed 100K file size
Assets:
Please supply final HTML file and all images in JPG/GIF format that are contained within the admail. Animated GIF and SWF files are not accepted.
Production Guidelines:
To ensure the admail is executed in compliance with e-mail client restrictions, please follow the best practices listed below.
Avoid using dark backgrounds with light-colored text, as some e-mail clients do not support background formatting in HTML. White or light-colored text is unreadable on a default white background.
Do not use cascading style sheets (CSS) to format HTML, as it does not render in certain email clients. Inline style sheets do render properly.
Do not use background images, as they cause the layout to appear incorrectly in different browsers.
Use formatted text in HTML to display information important to the admail’s message. Images should only be used to enhance the look and feel of an admail, since e-mail clients allow users to block images in received mail.
Text Version: Unformatted Copy
Assets:
Supply admail copy unformatted in a TEXT or Word doc file.
Examples
Subject Line
Must contain the advertiser’s name and a reference to the promotion. Please keep the subject line simple, honest and straightforward.
Links
Provide all click-through URLs and document their location in both the HTML and TEXT versions of the admail.
Opt-Out
We recommend the client provide an electronic address (link or email) and mailing address to be placed in the footer of the admail to allow users to have the option to unsubscribe
from all of the client’s future admails. These opt-outs are to be collected by the client, not Tribune. In the case subsequent admails are deployed through a Tribune property,
the list of opt-out email addresses would be cross-referenced with the users in Tribune’s database and removed from the deployment list.
