Tribune offers mobile advertising across the following mobile media channels: mobile web, messaging and applications on both tablet and phone devices. The following guidelines are intended to promote the development of advertising on mobile devices by ensuring advertisements display effectively on the majority of mobile devices and provide an engaging, non-intrusive consumer experience.
Note: 3rd party mobile solutions must be tested on Tribune's mobile platforms prior to creative launch to guarantee optimal performance.
Banner placed above the header, navigation and content section on mobile.com sites, which are optimized for mobile device browsers.
Banner placed above the header, navigation and content section on phone devices and standard display units integrated into content on tablet devices on touch.com sites, which are optimized for phone and tablet mobile device browsers.
Delivers high user engagement and is available across the mobile product portfolio.
Banner anchored to the bottom of the display area of mobile phone applications, which are optimized for mobile phone devices.
Standard display and 5 swipe full page units integrated into iPad applications, which are optimized for the Apple tablet only.
SMS campaigns allow the exchange of short text messages, limited to 160 characters, between mobile phone devices.