tronc'sCreative Solutions

Creating digital advertising that encourages interaction for every viewer

Mobile Interactive

These units are specifically templated with limited functionality. Each format has unique specifications that must be strictly adhered to.

Mobile Ad Units

Through mobile devices elegantly reveal your brand’s creative by choosing a stunning
style below that will attract the viewer and drive engagement.

320 x 50 Expandable

Additional Details:

Image
Total File Size Limit: 200 KB
Initial State: 320 x 50
Expanded State: 320 x 416
1 pixel border, must be visible

Video (Optional)
Resolution: 720p
Ratio: 16:9 ratio
Length: Recommended no longer than 30 seconds

Overlay
File Format: PSD
Size: 320 x 416
File Size Limit: 200 KB
Apply z-index at or above 999999

Functionality
User-initiated on tap or swipe.
Functioning close button.
Apply z-index at or above 999999
Must be served through a 3rd-party ad tag.
Ad tags can be created in-house through a 3rd-party rich media

In-App Interstitial

Additional Details:

Product Images (Tablet)
File format: PSD, JPG, GIF, PNG
Vertical Size: 768 x 1024
Horizontal Size: 1024 x 768
File Size Limit: 150 KB
Product Images (Mobile)
File format: PSD, JPG, GIF, PNG
Vertical Size: 320 x 480
Horizontal Size: 480 x 320
File Size Limit: 150 KB

Mobile Interstitial

Total File Size Limit: 200 KB
Initial State: 320 x 270
File Format: PSD, GIF, PNG

Additional Details:

Video (Optional)
Resolution: 720p
Ratio: 16:9 ratio
Length: No longer than 15 seconds
Audio: Must be user-initiated
Overlay
File Format: PSD
Size: 320 x 416
File Size Limit: 200 KB
The option to adjust the height of the ad unit dynamically can be used in many creative ways.
Functionality
Capped at once per user per day.
Auto-close after 10 seconds.
(NOTE: Client-supplied ad tags will NOT be accepted).
Creative Solutions design team can build out the creative.

Reveal Banner

Additional Details:

Image
Total File Size Limit: 200 KB
Initial State: 320 x 250
Collapsed State: 320 x 50
Expanded State: 320 x 416
Overlay
File Format: PSD
Size: 320 x 416
File Size Limit: 200 KB
The option to adjust the height
of the ad unit dynamically can be used in many creative ways.
Video (Optional)
Resolution: 720p
Ratio: 16:9 ratio
Length: Recommended no longer than 30 seconds

Functionality
User-initiated on tap.
Functioning close button.
Must be served through a 3rd-party ad tag.

Elevator

A cousin of the Window, the Elevator format uses position-aware technology to reveal your brand creative from top to bottom as the user scrolls.

Additional Details:

Standard Image
File Format: PSD, JPG, GIF, PNG
Size: 300 x 600
File Size Limit: 200 KB
Overlay Image (Optional)
File Format: Transparent PNG, GIF, PSD
Size: 540 x 304
File Size Limit: 200 KB

Pull

Use natural scrolling behavior to shift between three sequential static messages.

Additional Details:

Standard Pull Images (3)
(Top, Middle and Bottom)
File Format: PSD, JPG
Size: 540 x 304
File Size Limit: 100 KB
Standard Pull Overlay (Optional)
File Format: Transparent PNG, PSD
Size: 540 x 304
File Size Limit: 100 KB
Horizontal Pull Images (3)
(Left, Middle and Right)
File Format: PSD, JPG
Size: 540 x 304
File Size Limit: 100 KB

NOTE: Horizontal pull does not have an optional overlay image.

Hyperplay

Transforms your video assets into an interactive format that is fun to play with. This format triggers your video to instantly play after the user stops scrolling.

Additional Details:

Video
Resolution: 720p
Minimum width: 480
Minimum height: 270
Ratio: 16:9 ratio
Max video file size: 6MB
Allowed video formats: MP4
CTA Button
CTA Button Copy required
- Limit 13 characters

Hyperscroller

Uses existing video assets to create a snippet of animated content. The format reacts to users scrolling up and down a mobile page, which triggers the snippets of the video to play. This format differs from the Hyperplay because when the user stops scrolling it stops the video playback.

Additional Details:

Video
Resolution: 720p
Ratio: 16:9 ratio
Overlay
File Format: PSD, GIF, PNG
Size: 540 x 304
File Size Limit: 200 KB

Wrapper

This format includes several elements of creative. The Top Cover creative is at the top of the page and the Bottom Cover is towards the bottom of the page. Top and Bottom Cover creative are connected by “railings” that frame the page and can be a custom brand color. Any format can be used for the in-content placement and it is also possible to place another format in the footer section of the page. IMPORTANT NOTE: All header and footer images must have the word “ADVERTISEMENT” legibly presented at 30px Arial Regular in either the upper left or upper right corner. If this is not done, Creative Solutions will add this slug to the client-provided files in the appropriate area.

Additional Details:

Header/Footer Images (Phone)
File Format: PSD, JPG, GIF, PNG
Size: 1248 x 374
File Size Limit: 200 KB
Header/Footer Images (Tablet)
File Format: PSD, JPG, GIF, PNG
Size: 1856 x 278
File Size Limit: 200 KB
In-Content Unit
Include any of the other Mobile Interactive ad formats as an optional in-content unit.

Find the Designthat works for you!

What’s Hot Right Now in Advertising

360 Video

Capture everything at once with 360 Video! A truly immersive experience that exposes the advertisers initiative based on viewer engagement. Our 360 Video is available across all platforms desktop, tablet & mobile.

Vertical Video

Cutting out the old and breaking in the new with Vertical Video! Upgrade your mobile display with a high impact video execution. Advertising on mobile is the modern way to connect directly with our viewers.

Video Scroller

A top-notch experience, delivering brand awareness that our markets expect. This elegant execution covers ever pixel of the browser and upon user engagement the display seamlessly rolls up and mutes simultaneously with user scroll.

Third Party Tags

(The following third party tracking is available for this format.) 3rd-party click tracker for top cover, in-content, and bottom cover 3rd-party click tracker for footer placement, if applicable 3rd-party 1x1 impression tracker (optional)

NOTE: Creative Solutions will work with the advertiser to include any rich media functionality not included in the above list.

Feel free to reach out to our Creative Team!

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435 N Michigan Ave. Chicago, Illinois