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The Media Kit - PDF Version
FAQ

Mobile Rich Media delivers high user engagement and drives brand awareness and loyalty by enhancing multi-channel campaign efforts through encouraged sharing of branded content. Tribune offers mobile rich media via tap-to-expand options on Mobile Web, iPhone/Android Apps and iPad Apps.


Specifications

  • iPhone/Android App
    XX-Large Banner
    Dimensions: 320 x 50
    File Size Limit: 15K
    Expanded**
    Dimensions: 320 x 416
    File Size Limit: 50K for each page, excluding gallery imagery and video

    **Expanded dimensions on phone devices are provided in portrait orientation for optimal viewing experience
  • iPad App
    Button 2
    Dimensions: 120 x 60
    File Size Limit: 20K

    Half Banner
    Dimensions: 234 x 60
    File Size Limit: 30K

  • Cube
    Dimensions: 300 x 250
    File Size Limit: 40K

    Leaderboard
    Dimensions: 728 x 90
    File Size Limit: 40K
  • Expanded Standard Display Units***
    Dimensions: 768 x 660
    File Size Limit: 200K for each page, excluding gallery imagery and video
  • 5 Swipe Full Page
    Portrait
    Dimensions: 663 x 830
    File Size Limit: 150K
    Expanded
    Dimensions: 768 x 916
    File Size Limit: 200K for each page, excluding gallery imagery and video

  • Landscape
    Dimensions: 919 x 575
    File Size Limit: 150K Expanded
    Dimensions: 1024 x 660
    File Size Limit: 200K for each page, excluding gallery imagery and video
  • ***Expanded size for Standard Display Units in iPad App are provided in universal dimensions for optimal viewing experience in both portrait and landscape orientation

  • Touch Site
    Currently available for Chicago Tribune, LA Times, Baltimore Sun, Daily Press, Hartford Courant, Orlando Sentinel, &
    Sun Sentinel.
    Phone
    XX-Large Banner
    Dimensions: 320 x 50
    File Size Limit: 15K
    Expanded****
    Dimensions: 320 x 416
    File Size Limit: 50K for each page, excluding gallery imagery and video
  • Tablet
    Cube
    Dimensions: 300 x 250
    File Size Limit: 40K

  • Leaderboard
    Dimensions: 728 x 90
    File Size Limit: 40K
  • Expanded Standard Display Units*****
    Dimensions: 768 x 660
    File Size Limit: 200K for each page, excluding gallery imagery and video
  • ****Expanded dimensions on phone devices are provided in portrait orientation for optimal viewing experience

    *****Expanded size for Standard Display Units on tablet devices are provided in universal dimensions for optimal viewing experience in both portrait and landscape orientation

  • Mobile Web
    X-Large Banner
    Dimensions: 300 x 50
    File Size Limit: 15K
    Expanded*
    Dimensions: 320 x 416
    File Size Limit: 50K for each page, excluding gallery imagery and video

    *Expanded dimensions on phone devices are provided in portrait orientation for optimal viewing experience

Guidelines

  1. Asset file formats accepted: JPG/GIF/PNG ONLY
  2. Ads employ smart loading so each page is loaded in turn
  3. Must be served through a 3rd party ad tag
  4. 3rd party ad tags must be tested on Tribune's mobile platforms to guarantee performance

Examples

Mobile Rich Media Mobile Rich Media Mobile Rich Media Mobile Rich Media Mobile Rich Media Mobile Rich Media Mobile Rich Media Mobile Rich Media
  • Click here to access additional demos on your mobile device via our mobile optimized web page.

    For optimial viewing experience, please view demos through mobile device browser. If unable to access a smart phone or mobile tablet, use Safari. Download Safari for a PC or Mac.

Ad Features

Flexible and diverse, ad features can be used alone and in tandem to reach mobile advertising goals.

  • Presentation
    Coverflow*
    Carousel*
    Light Table
    Grid Gallery
    Swipe
    Pan Scroll
    360 View
  • Social Media
    Sharing on Facebook
    Twitter Feed
    FourSquare
  • Games
    Puzzle
    Wipe
    Paint
    Gyro/Tilt*
    Countdown
    Drag/Drop
  • Services
    Store Locator
    Forms
    Call Phone
    Get App
  • *Supported on Apple iOS devices ONLY
  • Video
    Aspect Ratio: 4:3 or 16:9 (widescreen)
    File Size Limit: 1MB per 30 seconds of video (up to 10MB)
    File Format Accepted: mp4
    Codec: h.264
    Frame rate: 15, 25, or 30 fps
    Audio: MP3, mono, 32, or 46kbps
  • Phone
    Dimensions: 320 x 240 or 320 x 180 (widescreen)
    Bit rate: 200-250kbps
  • Tablet
    Dimensions: 640 x 480 or 640 x 360 (widescreen)
    Bit rate: 350-500 kbps