SMS stands for Short Message Service. SMS is a communications service that allows the exchange of short text messages, limited to 160 characters, between mobile phones. It is also referred to as "text messaging" or "texting." SMS campaigns produced by Tribune properties are supported on virtually every mobile phone device in the world.
SMS Campaigns
Alerts & Non-Alerts
- Text2Win
Users can enter a sweepstakes via text of a keyword. Bounce back message delivered to users to confirm entrance in sweepstakes. - Text4Info
Users send keyword via text and receive one bounce back message to obtain specific information.
Examples: Text for a coupon, to see store hours, or receive link to a mobile site - Text2Vote
Users can vote on different options via keywords. Text votes are tallied and can generate a bounce back message with the percentage breakout of votes. - Text Alert
Users text to opt in via keyword to receive alerts on news and special offers through a recurring text program over an indefinite period of time.
Guidelines
- Text can be NO more than 160 characters, including compliance language: Msg&data rates may apply. Text STOP to cancel. Text HELP to help.
- All web call-to-actions for SMS campaigns, including display advertising and admail, must include the following:
- • Keyword & Short Code (unique in color and slightly larger in font size to other copy)
- • Program sponsor and description
- • Compliance language: Message and data rates may apply. Text HELP for help. Text STOP to cancel. You’ll receive no more than X messages per week.
- • Website or phone number where subscribers can reference all terms & conditions.
Example: T & C's available at chicagotribune.com.
Examples
