tronc'sCreative Solutions

Creating digital advertising that encourages interaction for every viewer

Next Generation Display

Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. While text ads sell with words, and display ads sell with pictures, rich media ads offer more functions
that involve the audience. with an ad.

970x90
970 x 250

Billboard

Total File Size Limit: 200 KB
Initial State: 970 x 250
Collapsed: 970 x 90

Preview



Displays on 

    Additional Details:

  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
  • Initial ad is fixed at open dimensions upon impression load, without capping.
  • Functioning close button.
  • Animation in initial ad plays once with option to add replay button.
  • Initial ad must contain clear and visible close or collapse button.
  • Collapsed view must contain expand action to open Initial Ad.
  • User-initiated audio.
  • Must be served through a 3rd-party ad tag.
  • Ad tags can be created in-house through a 3rd-party rich media vendor.
728 x 90
728 x 315

728 x 90 Expandable

Total File Size Limit: 200 KB
Initial State: 728 x 90
Expanded State: 728 x 315

Preview



Displays on 

    Additional Details:

  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
  • User-initiated on click.
  • Functioning close button.
  • Apply z-index at or above 999999 to guarantee page elements will not overlay expanded portion.
  • Must be served through a 3rd-party ad tag.
  • Ad tags can be created in-house through a 3rd-party rich media vendor.
300 x 250
600 x 250

300 x 250 Expandable

Total File Size Limit: 200 KB
Initial State: 300 x 250
Expanded State: 600 x 250

Preview



Displays on 

    Additional Details:

  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
  • User-initiated on click.
  • Functioning close button.
  • Apply z-index at or above 999999 to guarantee page elements will not overlay expanded portion.
  • Must be served through a 3rd-party ad tag.
  • Ad tags can be created in-house through a 3rd-party rich media vendor.
300 x 600
600 x 600

300 x 600 Expandable

Total File Size Limit: 200 KB
Initial State: 300 x 600
Expanded State: 600 x 600

Preview



Displays on 

    Additional Details:

  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
  • User-initiated on click.
  • Functioning close button.
  • Apply z-index at or above 999999 to guarantee page elements will not overlay expanded portion.
  • Must be served through a 3rd-party ad tag.
  • Ad tags can be created in-house through a 3rd-party rich media vendor.
980 x 600

Freeform

Total File Size Limit: 200 KB
Dimensions: 980 x 600

Preview



Displays on 

    Additional Details:

  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • Capped at once per user per day.
  • Functioning close button.
  • Auto-collapse after 10 seconds.
  • Replay option available if Freeform tied to an inline unit.
  • Completed assets must be sent to Creative Solutions for ad tags to be built internally. (NOTE: Client-supplied ad tags will NOT be accepted).
  • If needed, the Creative Solutions design team can build out the assets for the client.
  • Must be served through a 3rd-party ad tag.
  • Ad tags can be created in-house through a 3rd-party rich media vendor.

Hover

Total File Size Limit: 200 KB
Initial State: 970 x 90
Expanded State: 100 x 90

Preview



Displays on 

    Additional Details:

  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
  • Initial Ad must contain a close or collapse button, which should be apparent through name of function, not represented by an 'x' alone.
  • Initial Ad remains open upon first view of the ad capped at once per user per day.
  • Collapsed unit appears upon additional viewing of targeted web page.
  • Upon close of Initial Ad, collapsed view appears.
  • Upon click of collapsed view, hover appears.
  • Upon close of collapsed view, ad disappears entirely.
  • Completed assets must be sent to Creative Solutions for ad tags to be built internally. (NOTE: Client-supplied ad tags will NOT be accepted).
  • If needed, the Creative Solutions design team can build out the assets for the client.
800 x 600

Lighthouse

Total File Size Limit: 200 KB
Dimensions: 800 x 600
(optional 320 x 270 for mobile)

Preview



Displays on   

    Additional Details:

  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • Unit appears below masthead and nav bar, before page content.
  • Creative floats in a max ad space of 1280 x 600 with a default black background to fill space.
  • Background is customizable with single hex color value.
  • Creative scales proportionally to fit device.
  • No HTML5 files will be permitted, only static files.
  • Completed assets must be sent to Creative Solutions for ad tags to be built internally.
  • If needed, the Creative Solutions design team can build out the assets for the client.
800 x 600

Interstitial

Total File Size Limit: 200 KB
Dimensions: 800 x 600

Preview



Displays on 

    Additional Details:

  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • Auto-appear.
  • Capped at once per user per day.
  • Functioning close button.
  • Auto-close after 10 seconds.
  • Any audio must be user-initiated.
  • Completed assets must be sent to Creative Solutions for ad tags to be built internally.
  • If needed, the Creative Solutions design team can build out the assets for the client.
800 x 450

Video Interstitial

Video File Size Limit: 2.5 MB
Video Duration Limit: 15 seconds
Video Dimensions: 800 x 450
Optional 728 x 90 File Size Limit: 200 KB

Preview



Displays on 

    Additional Details:

  • Auto-appear.
  • Capped at once per user per day.
  • Functioning close button.
  • Auto-close after 15 seconds.
  • Video maximum length is 15 seconds.
  • Any audio must be user-initiated.
  • An optional 728 x 90 can be added to the bottom
  • 728 x 90 File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • Completed assets must be sent to Creative Solutions for ad tags to be built internally. (NOTE: Client-supplied ad tags will NOT be accepted).
  • If needed, the Creative Solutions design team can build out the assets for the client.
970 x 90
970 x 415

Pushdown

Total File Size Limit: 200 KB
Initial State: 970 x 415
Collapsed State: 970 x 90
Expanded State: 970 x 415

Preview



Displays on 

    Additional Details:

  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • Auto-expand capped at once per user per day.
  • Functioning close button.
  • Functioning expand button.
  • Run time limit: 10 seconds max.
  • User-initiated audio.
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
  • Must be served through a 3rd-party ad tag.
  • Ad tags can be created in-house through a 3rd-party vendor.

Reskin

Total File Size Limit: 200 KB
Left Rail: 500 x 1100
Right Rail: 500 x 1100
Set Up: Please use template here
Preview: Desktop Display
Preview: Laptop Display


Preview




Displays on 

    Additional Details:

  • Must use appropriate PSD template provided above.
  • Appears on both left & right sides of content area.
  • Click-through URLs are supported.
  • Client-supplied 3rd-party ad tags are NOT accepted.
  • NOTE: Creative must have a dark enough background to distinguish it from the site or a 1-pixel rule between the rails and the page content.
Max Size 1280 x 220
(additional required sizes below)

Responsive Ad

Total File Size Limit: 200 KB
Dimensions:
1280 x 220
1140 x 220
1060 x 220
900 x 220
768 x 220
520 x 220
320 x 220

Preview



Displays on 

    Additional Details:

  • If a layered PSD is provided, instructions on what design elements to omit at smaller breakpoints (via numbered layers) are required.
  • PSD files will provide the best flexibility when the ad transitions between sizes. JPG/GIF/PNG assets are not ideal.
  • No HTML5 files will be permitted, only static files.
  • PSD files may be created by advertiser or Creative Solutions design team.
Max Size 1280 x 220
(additional required sizes below)

Expandable Responsive Ad

   Total File Size Limit: 200 KB

Collapsed States:
1280 x 220
1140 x 220
1060 x 220
900 x 220
768 x 220
520 x 220
320 x 220

Expanded States:
1280 x 600
1140 x 600
1060 x 600
900 x 600
768 x 500
520 x 400
320 x 400

Preview

Displays on 

    Additional Details:

  • Collapsed portion can serve a "teaser" video that will autoplay on mobile.
  • If "teaser" video is provided, it must be an MP4 file, can be no longer than 15 sec, and should have no sound. NOTE: Any audio track provided will be muted per mobile advertising standards.
  • Expanded portion can serve additional full videos. Client can supply either a raw video file (MP4, MOV, AVI) or a YouTube Video ID. NOTE: Video metrics for Youtube Video ID will need to be obtained by client from the YouTube account in which the video is served.
  • Client should provide layered PSD file with required instructions on what design elements to omit at smaller breakpoints (via numbered layers).
  • PSD files may be created by advertiser or Creative Solutions design team.
  • For files to be built by the Creative Solutions design team, client must provide all assets (logos, artwork, copy, URLs) and detailed instructions necessary for the design of the unit.
  • PSD files will provide the best flexibility when the ad transitions between sizes. JPG/GIF/PNG assets are not ideal.
  • No HTML5 files will be permitted, only static files.
  • Since additional time is required to complete this unit, the lead time will be determined by the tronc Creative Solutions team on a case-by-case basis.
Aspect Ratio: 4:3 or 16:9 (Widescreen)

Video Scroller

Total File Size Limit: 200 KB
Dimensions: Please see template here

Preview


Displays on 

Initial Video
Minimum Width: 780
Minimum Height: 439
Ratio: 16:9 ratio
Maximum Video Length: 30 seconds
File Format: MP4, MOV, Youtube
File Size Limit: 6 MB

Hero Barker
File Format: Layered PSD Template File Sizes: 1280 x 220 1140 x 220 1060 x 220 900 x 220 768 x 220 520 x 220 320 x 220

Hero Barker Video (Optional)
Video (Optional)
Length: Recommended 30 seconds
File Format: MP4, MOV, Youtube


Reskin
File Format: Layered PSD Template
Total File Size Limit: 200 KB
Left Rail: 500 x 1100
Right Rail: 500 x 1100


Additional Details
Auto-appear & play video.
Capped at once per user per day.
Hide on user scroll.
Logos and content in the corners are likely to get cut off.
Main content should be in the center of the video to ensure it will not get cut off at different browser widths.
Any audio must be user-initiated.
A completed .psd template & video assets must be sent to Creative Solutions for ad tags to be built internally. (NOTE: Client-supplied ad tags will NOT be accepted).
If needed, the Creative Solutions design team can build out the assets for the client.

Video Wall

Total File Size Limit: 200 KB
Dimensions: Please see template here

Preview



Displays on 

Initial Video
Minimum Width: 780
Minimum Height: 439
Ratio: 16:9 ratio
Maximum Video Length: 30 seconds
File Format: MP4, MOV, Youtube
File Size Limit: 6 MB

Collapsed State
File Format: Layered PSD Template File Sizes: 1280 x 200

Expanded State
File Format: Layered PSD Template File Sizes: 1280 x 400 Video (Optional)
Length: Recommended 30 seconds
File Format: MP4, MOV, Youtube


Reskin
File Format: Layered PSD Template
Total File Size Limit: 200 KB
Left Rail: 500 x 1100
Right Rail: 500 x 1100


Additional Details
Auto-appear & play video.
Capped at once per user per day.
Visible close button.
Any audio must be user-initiated.
Logos and content in the corners are likely to get cut off.
Main content should be in the center of the video to ensure it will not get cut off at different browser widths.
A completed .psd template & video assets must be sent to Creative Solutions for ad tags to be built internally. (NOTE: Client-supplied ad tags will NOT be accepted).
If needed, the Creative Solutions design team can build out the assets for the client.

Advanced Rich Media Functionalities

  • PRESENTATION
  • Video
  • Gallery
  • Carousel
  • 360 Degree View
  • Pannable / Parallax
  • Countdown Clock
  • SERVICES
  • Form
  • Poll
  • MAPS
  • Standard Map
  • Locations Near You
  • SOCIAL MEDIA
  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • INTERACTIVE
  • Take Photo
  • Erase / Draw
  • Puzzle
  • Quiz

  • CUSTOM
  • e-Commerce
  • Movie Showtimes
  • Custom Code
  • RSS Feed
  • Save Coupon
* NOTE: Creative Solutions will work with the advertiser to include any rich media functionality not included in the above list.

Recommended 3rd-Party Vendors

  • Adify
  • Atlas
  • Celtra
  • DFA
  • DoubleClick
  • DoubleVerify
  • FlashTalking
  • Integral Ad Science (Adsafe)
  • Liquidus
  • MediaMind
  • Conversant
  • Mixpo
  • PlaceLocal
  • PointRoll
  • Sizmek
  • Spotible
  • Spongecell
  • TruEffect
  • Yieldmo
  • Zedo
* NOTE: Not all vendor tags can run on our sites. However, Creative Solutions will test any 3rd-party ad tag.

Find the Designthat works for you!

What’s Hot Right Now in Advertising

360 Video

Capture everything at once with 360 Video!
A truly immersive experience that exposes the advertisers initiative based on viewer engagement. Our 360 Video is available across all platforms desktop, tablet & mobile.

Vertical Video

Cutting out the old and breaking in the new with Vertical Video! Upgrade your mobile display with a high impact video execution. Advertising on mobile is the modern way to connect directly with our viewers.

Video Scroller

A top-notch experience, delivering brand awareness that our markets expect. This elegant execution covers ever pixel of the browser and upon user engagement the display seamlessly rolls up and mutes simultaneously with user scroll.

Feel free to reach out to our Creative Team!

Drop us a line

Address

435 N Michigan Ave. Chicago, Illinois