Specifications

• Initial Ad
  Dimensions: 970x90
  File Size Limit: 60 K
  
• Collapsed
  Dimensions: 100x90
  File Size Limit: 20 K
  

Guidelines

1. Initial Ad must contain a close or collapse button, which should be apparent through name of function, not represented by an 'x' alone
2. Collapsed view must contain close button
3. Initial Ad remains open upon first view of the ad capped at once per user per day
4. Collapsed unit appears upon additional viewing of targeted web page
5. Upon close of Initial Ad, collapsed view appears
6. Upon click of collapsed view, hover appears
7. Upon close of collapsed view, ad disappears entirely
8. User-initiated audio
9. Must be served through a third-party ad tag
10. Ad tags can be created in-house through a third-party rich media vendor