Specifications

• Location: Covers an entire page, appears over targeted
  web page centered horizontally and vertically
  Dimensions: 800 x 600 with a semi-transparent full bleed revealing the web page underneath
  Initial Load File Size Limit: 80K
  Max Subsequent Polite Load File Size Limit: 160KB
  

Guidelines

1. Auto-appear
2. Capped at once per user per day
3. Close or collapse button should be apparent through name of function, not represented by an ‘x’ alone
4. Close after playing once
5. Run time limit: 10 seconds max
6. User-initiated audio
7. Must be served through a third-party ad tag
8. Ad tags can be created in-house through a third-party vendor