Specifications

SWF Flash files MUST contain an additional background layer displaying background color or graphic. The background can not be defined within the Document properties.

• Main Peel
  Location: Top-right corner of web page*
  Dimensions: 800x550 or 550x400
  File Size Limit: 70 K
  File Formats Accepted: SWF/JPG only
• Corner Peel Teaser
  Location: Top-right corner of web page*
  Dimensions: 125x100
  File Size Limit: 10 K
  File Formats Accepted: SWF/JPG only
• *Peelbacks on Hartford Courant must be aligned to the
  top-left corner of the web page

Guidelines

1. Auto-expand capped at once per user per day
2. Functioning close button
3. Run time limit: 10 seconds max
4. Can NOT overlay form elements
5. Main content in assets should be contained within the top right corner of the creative. Background imagery should extend over entire dimension area. Click here to view design templates for assets.
6. Must be served through a third-party ad tag
7. Only one rich media ad can run on a single web page at a time
8. Ad tags can be created in-house through a third-party vendor.