TRIBUNE PUBLISHING'S
Creative Solutions

Creating digital advertising that encourages interaction for every viewer

Next Generation Display

Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other interactive elements that encourage viewers to more fully engage with the content. While text ads sell with words, and display ads sell with pictures, rich media ads offer a wide variety of ways to more effectively involve an audience with an ad.

970 x 250
970x90

Billboard

Total File Size Limit: 350 KB
Initial State: 970 x 250
Collapsed: 970 x 90
Optional Video File Size Limit: 4 MB

Preview



Displays on 

    Additional Details:

  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
  • Initial ad is fixed at open dimensions upon impression load, without capping.
  • Functioning close button.
  • Animation in initial ad plays once with option to add replay button.
  • Initial ad must contain clear and visible close or collapse button.
  • Collapsed view must contain expand action to open Initial Ad.
  • User-initiated audio.
  • Must be served through a 3rd-party ad tag.
  • Ad tags MUST be created in-house through a 3rd-party rich media vendor.
728 x 90
728 x 315

728 x 90 Expandable

Total File Size Limit: 350 KB
Initial State: 728 x 90
Expanded State: 728 x 315
Optional Video File Size Limit: 2.5 MB

Preview



Displays on 

    Additional Details:

  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
  • User-initiated on click.
  • Functioning close button.
  • Apply z-index at or above 999999 to guarantee page elements will not overlay expanded portion.
  • Must be served through a 3rd-party ad tag.
  • Ad tags MUST be created in-house through a 3rd-party rich media vendor.
300 x 250
600 x 250

300 x 250 Expandable

Total File Size Limit: 350 KB
Initial State: 300 x 250
Expanded State: 600 x 250
Optional Video File Size Limit: 2.5 MB

Preview



Displays on 

    Additional Details:

  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
  • User-initiated on click.
  • Functioning close button.
  • Apply z-index at or above 999999 to guarantee page elements will not overlay expanded portion.
  • Must be served through a 3rd-party ad tag.
  • Ad tags MUST be created in-house through a 3rd-party rich media vendor.
300 x 600
600 x 600

300 x 600 Expandable

Total File Size Limit: 350 KB
Initial State: 300 x 600
Expanded State: 600 x 600
Optional Video File Size Limit: 2.5 MB

Preview



Displays on 

    Additional Details:

  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
  • User-initiated on click.
  • Functioning close button.
  • Apply z-index at or above 999999 to guarantee page elements will not overlay expanded portion.
  • Must be served through a 3rd-party ad tag.
  • Ad tags MUST be created in-house through a 3rd-party rich media vendor.
Max size: 2560 x 250

Fluid 250

Total File Size Limit: 200 KB
Optional Video File Size Limit: 4 MB
Dimensions:
2560 x 250
1750 x 250
1440 x 250
970 x 250
600 x 250
300x 250

Preview



Displays on 

    Additional Details:

  • Unit appears above the masthead
  • Unit is the width of the entire screen
  • Client-supplied 3rd-party ad tags are NOT accepted.
  • Due to the size and complexity of this unit, an additional serving fee will be charged.
  • Client must provide layered PSD file with required instructions on what design elements to omit at smaller breakpoints (via numbered layers).
  • PSD files may be created by advertiser or Creative Solutions design team.
  • For files to be built by the Creative Solutions design team, client must provide all assets (logos, artwork, copy, URLs) and detailed instructions necessary for the design of the unit.
  • May include video.
  • Can serve an optional "teaser" video that will autoplay on mobile.
  • If video is provided, it must be an MP4 file, can be no longer than 15 sec, and should have no sound. NOTE: Any audio track provided will be muted per mobile advertising standards.
  • Client can supply either a raw video file (MP4, MOV, AVI) or a YouTube Video ID. NOTE: Video metrics for Youtube Video ID will need to be obtained by client from the YouTube account in which the video is served.
  • Since additional time is required to complete this unit, the lead time will be determined by the Tribune Publishing Creative Solutions team on a case-by-case basis.
  • HTML5 files are not permitted, only layered PSD files.
  • PSD files will provide the best flexibility when the ad transitions between sizes. JPG/GIF/PNG assets are not ideal. If JPG/GIF/PNG assets are provided, an additional serving fee will be charged.
980 x 600

Freeform

Total File Size Limit: 350 KB
Initial State: One of the following
300 x 250
728 x 90
300 x 600
320 x 50
Expanded State:
980 x 600
Optional Video File Size Limit: 2.5 MB

Preview



Displays on 

    Additional Details:

  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • Expansion cannot autoplay. Must be user-initiated.
  • Functioning close button.
  • Auto-collapse after 10 seconds.
  • Must be tied to an inline unit with functioning Play/Expand button present.
  • Completed assets must be sent to Creative Solutions for ad tags to be built internally. (NOTE: Client-supplied ad tags will NOT be accepted).
  • If needed, the Creative Solutions design team can build out the assets for the client.
  • Must be served through a 3rd-party ad tag.
  • Ad tags MUST be created in-house through a 3rd-party rich media vendor.
2560 x 30
2560 x 845

Responsive Interstitial Pushdown

Total File Size Limit: 200 KB
Initial State: 2560 x 845
Collapsed State: 2560 x 30
Expanded State: 2560 x 845 (creative space: 2560 X 790)
1920 x 640 (creative space: 2560 X 580)
1200 x 600 (creative space: 2560 X 540)
450 x 450 (creative space: 2560 X 390)
Optional Video File Size Limit: 2.5 MB

Preview



Displays on 

    Additional Details:

  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • Expanded State has a 30 pixel black bar above and below the creative that state "advertisement"
  • Creative scales proportionally to fit device.
  • Auto-expand capped at once per user per day.
  • Functioning close button.
  • Functioning expand button.
  • Run time limit: 15 seconds max.
  • User-initiated audio.
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
  • Must be served through a 3rd-party ad tag.
  • Ad tags MUST be created in-house through a 3rd-party vendor.
800 x 600

Lighthouse

Total File Size Limit: 200 KB
Dimensions: 800 x 600

Preview



Displays on   

    Additional Details:

  • Capped at once per user per day.
  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • Unit appears below masthead and nav bar, before page content.
  • Creative floats in a max ad space of 1280 x 600 with a default black background to fill space.
  • Background is customizable with single hex color value.
  • Animate HTML5 creative must be responsive in order to properly serve across all devices. Click here to view where to apply this setting in Adobe Animate CC.
  • Creative scales proportionally to fit device.
  • Completed assets MUST be sent to Creative Solutions for ad tags to be built internally.
  • If needed, the Creative Solutions design team can build out the assets for the client.
  • Includes mandatory close button.
1068 x 600

Video Lighthouse

Total File Size Limit: 4 MB
Dimensions: 1068 x 600
Maximum Video Length: 15 seconds
File Format: MP4, MOV, Youtube
(VAST tags will not be accepted)

Preview



Displays on   

    Additional Details:

  • Capped at once per user per day.
  • Any audio must be user-initiated.
  • Unit appears below masthead and nav bar, before page content.
  • Video floats in a max ad space of 1280 x 600 with a default black background to fill space.
  • Background is customizable with single hex color value.
  • Video scales proportionally to fit device.
  • Video assets MUST be sent to Creative Solutions for ad tags to be built internally. (NOTE: Client-supplied ad tags will NOT be accepted).
  • Includes mandatory close button.
970 x 415
970 x 90

Pushdown

Total File Size Limit: 350 KB
Initial State: 970 x 415
Collapsed State: 970 x 90
Expanded State: 970 x 415
Optional Video File Size Limit: 2.5 MB

Preview



Displays on 

    Additional Details:

  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • Auto-expand capped at once per user per day.
  • Functioning close button.
  • Functioning expand button.
  • Run time limit: 10 seconds max.
  • User-initiated audio.
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
  • Must be served through a 3rd-party ad tag.
  • Ad tags MUST be created in-house through a 3rd-party vendor.

Color Sync

Total File Size Limit:
Initial Load: 350kb
User Initiated layers: 1mb
Left Rail: 500 x 1100
Right Rail: 500 x 1100
Half Page: 300 x 600

Reskin Rails Template: Download Here
Half Page Template: Download Here

Preview



Displays on 

    Additional Details:

  • Must use appropriate PSD templates provided on this page.
  • Creative MUST be static. No HTML5 animation will be accepted.
  • Ad units change there theme/creative based on user interactions.
  • Divided into 3 components - Half Page, Left Reskin Rail and Right Reskin Rail.
  • Interactivity exists in the Half Page ad piece where the user can click on or hover over thumbnails to trigger thematic changes in all 3 components.
  • A mimimim of 2 sets of creative is required. The maximum allowed is 4 sets.
  • This unit can have up to 8 creatives (4 Reskins and 4 Half Pages). A premium serving fee will be required.
  • Please contact Creative Solutions for additional information, including file size limitation.

  • *IMPORTANT NOTE: No spec/mock creatives will be provided for this unit. Sold campaigns only.
Max Size 1280 x 220
(additional required sizes below)

Responsive Ad

Total File Size Limit: 200 KB
Optional Video File Size Limit: 4 MB

Dimensions:
1280 x 220
1140 x 220
1060 x 220
900 x 220
768 x 220
520 x 220
320 x 220

Preview



Displays on 

    Additional Details:

  • Client-supplied 3rd-party ad tags are NOT accepted.
  • Due to the size and complexity of this unit, an additional serving fee will be charged.
  • Client must provide layered PSD file with required instructions on what design elements to omit at smaller breakpoints (via numbered layers).
  • PSD files may be created by advertiser or Creative Solutions design team.
  • For files to be built by the Creative Solutions design team, client must provide all assets (logos, artwork, copy, URLs) and detailed instructions necessary for the design of the unit.
  • Can serve an optional "teaser" video that will autoplay on mobile.
  • If video is provided, it must be an MP4 file, can be no longer than 30 sec, and should have no sound. NOTE: Any audio track provided will be muted per mobile advertising standards.
  • Client can supply either a raw video file (MP4, MOV, AVI) or a YouTube Video ID. NOTE: Video metrics for Youtube Video ID will need to be obtained by client from the YouTube account in which the video is served.
  • Inclusion of video is an optional feature and not a requirement.
  • Since additional time is required to complete this unit, the lead time will be determined by the Tribune Publishing Creative Solutions team on a case-by-case basis.
  • HTML5 files are not permitted, only layered PSD files.
  • PSD files will provide the best flexibility when the ad transitions between sizes. JPG/GIF/PNG assets are not ideal. If JPG/GIF/PNG assets are provided, an additional serving fee will be charged.

Advanced Rich Media Functionalities

  • PRESENTATION
  • Video
  • Gallery
  • Carousel
  • 360 Degree View
  • Pannable / Parallax
  • Countdown Clock
  • SERVICES
  • Form
  • Poll
  • MAPS
  • Standard Map
  • Locations Near You
  • SOCIAL MEDIA
  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • INTERACTIVE
  • Take Photo
  • Erase / Draw
  • Puzzle
  • Quiz

  • CUSTOM
  • e-Commerce
  • Movie Showtimes
  • Custom Code
  • RSS Feed
  • Save Coupon
* NOTE: Creative Solutions will work with the advertiser to include any rich media functionality not included in the above list.

Recommended 3rd-Party Vendors

  • Adify
  • Atlas
  • Celtra
  • DFA
  • DoubleClick
  • DoubleVerify
  • FlashTalking
  • Integral Ad Science (Adsafe)
  • Liquidus
  • MediaMind
  • Conversant
  • Mixpo
  • PlaceLocal
  • PointRoll
  • Sizmek
  • Spotible
  • Spongecell
  • TruEffect
  • Yieldmo
  • Zedo
* NOTE: Not all vendor tags can run on our sites. However, Rich-Media ad tags MUST be created in-house through a 3rd-party vendor.

Find the Designthat works for you!

What’s Hot Right Now in Advertising

360 Video

Capture everything at once with 360 Video!
A truly immersive experience that exposes the advertisers initiative based on viewer engagement. Our 360 Video is available across all platforms desktop, tablet & mobile.

Vertical Video

Cutting out the old and breaking in the new with Vertical Video! Upgrade your mobile display with a high impact video execution. Advertising on mobile is the modern way to connect directly with our viewers.

Video Scroller

A top-notch experience, delivering brand awareness that our markets expect. This elegant execution covers ever pixel of the browser and upon user engagement the display seamlessly rolls up and mutes simultaneously with user scroll.

Feel free to reach out to our Creative Team!

Drop us a line

Address

160 N Stetson Ave. Chicago, Illinois